CAREERS
Head Of Marketing
Ashbourne, Meath
Salary: DoE
Company Overview:
Proudly Irish made and globally loved, SOSU Cosmetics is dedicated to delivering innovative, high-performance beauty products that inspire confidence and self-expression. We bridge the gap between everyday beauty enthusiasts and professional makeup artists with versatile, premium-quality solutions across cosmetics, self-tanning, nails, and lashes.
Our mission is clear: to deliver versatile, premium-quality products that are easy to use, multi-purpose, and empowering - Ensuring everyone feels confident and like the best version of themselves, no matter their level of expertise.
About the Role:
SOSU Cosmetics is seeking an experienced and dynamic Head of Marketing to drive brand growth, campaign execution, and strategic initiatives. This role requires a creative and data-driven individual with a strong background in beauty, tanning, or lifestyle marketing.
Key Responsibilities:
- Develop and execute annual brand strategies across all three brands (SOSU Cosmetics, Dripping Gold, Bahama) to drive brand awareness, customer engagement, and commercial growth.
- Lead, mentor, and grow a high performing marketing team.
- Collaborate closely with cross-functional teams including Commercial, Buying and E-commerce to ensure alignment and integrated execution.
- Brief and manage agencies and internal teams to deliver best-in-class advertising, content, activations, retail marketing, and event campaigns.
- Play a key role in the NPD process - shaping concepts, consumer insights, positioning, and leading all marketing for successful product
launches. - Lead market research & competitor analysis to monitor KPIs, identify trends and surface new category or market opportunities.
- Oversee and optimise the marketing budget, including monthly reporting, forecasting, and performance tracking to drive data-informed decisions.
- Own the social media and community management strategy, ensuring brand consistency, KPI achievement, and growth across all platforms.
- Oversee brand design and creative direction, ensuring all visual and verbal expressions are consistent, elevated, and customer centric.
- Monitor marketing performance across channels, providing insights, reporting, and recommendations to senior leadership.
Requirements:
- Bachelor’s degree in marketing, Business, or related field.
- 7–10 years’ experience in marketing, preferably in beauty / FMCG, with a track record in brand management, consumer insights, and campaign execution.
- Proven leadership experience with team management and cross-functional stakeholder influence.
- Strong financial acumen: budget management, P&L responsibility, ROI analysis.
- Excellent strategic thinking, strong analytical skills, and ability to translate consumer insights into actionable marketing plans.
- Strong communication and presentation skills; able to influence senior stakeholders and external partners.
- Deep understanding of digital marketing, social media, e-commerce, and omnichannel marketing.
- Ability to operate in a fast-paced, entrepreneurial organisation.
Our Core Values:
1. Excite Our Customer: We prioritise listening to our customers, allowing their needs to guide our decisions. Our goal is to bring accessible, affordable, high performance products to the market that excite and engage.
2. Integrity in All We Do: We believe in doing what’s right—always. From product development to customer interactions, honesty and transparency are central to our mission. We maintain the highest standards of quality across all touchpoints.
3. Collaboration is Key: We thrive on teamwork and respect, both within our internal teams and with our partners, creators, influencers, and customers.
We believe open, honest communication drives innovation and success.
4. Inspiring Confidence: Our products go beyond surface beauty—they’re designed to inspire confidence. We aim to create a brand that radiates positivity, empowering our customers to feel their best.
SOSU Cosmetics Benefits
- Additional Annual Leave with service
- Health Insurance
- Pensions Contributions
- Employee Discount on SOSU Cosmetics Products
SOSU Cosmetics is an equal opportunity employer and welcomes applications from all individuals, regardless of background. We are committed to fostering an inclusive, dynamic environment where every team member feels valued.
To apply please send your CV to careers@sosucosmetics.com
